“712” is the series designation. Titleist has long used 700 numbers for irons, just as we just 900 numbers for metals. Accordingly, the “7” stands for irons, while the “12” stands for the new model year, 2012.
While the heads of the new (only registered users can se the link, login or register) are the same size as their predecessors, their most significant new feature is a progressive blade length. “The long irons are about the same size, but as you go through the set, we brought the blade size down. That lets us make the long irons more forgiving and the short irons more traditional.” said Chris McGinley, Titleist’s vice president of golf club marketing.
“The overall goal was to better apply the different materials we use in the design,” McGinley said. “To make both (the AP1 and AP2), in essence, more forgiving. But when you are talking about the AP2 player, he’s not really looking for forgiveness. For him, iron play is all about distance control. When we can make an iron more forgiving, we’re really giving the AP2 player more consistent ball speed over a larger area of the face.”
McGinley said that a player who owns 710 CB or MB irons won’t feel much difference if he tries the new (only registered users can se the link, login or register) or 712 CB, and that’s by design. The pros who use the clubs like Rory McIlroy, Geoff Ogilvy and Rickie Fowler give the company lots of good feedback on them, so Titleist doesn’t want to tweak these classic forged blades too much, McGinley said.
“We’ve updated the cosmetics with a new satin chrome finish,” McGinley said. “We’ve also updated the sole design of the MB, taking a little bit off the trailing edge because the guy playing that club a small blade, pure muscleback is looking for crisp turf contact.”
Titleist decided not to release a combo set, blending CB long irons with MB short irons.
“If you do that, you’re assuming what the player needs, and we don’t want to do that,” he said. “The fact that we can make those custom means that we don’t have to make a pre-packaged set. Everyday golfers can go get fit for Titleist irons and order a mixed set if they want.”